Big Picture Fundamentals Online Course v2

This online course is a four-hour interactive learning experience that introduces professionals to the Big Picture framework, and provides a fundamental understanding of its integrated nature as well as of its component tools.

The Fundamentals training includes video and graphical components and utilizes curriculum design and adult learning principles to deliver an engaging learning experience. Each module contains a progressive assessment toolset that levels-up the learner as he or she progresses through the online course. High-level learning objectives for the Big Picture Fundamentals training include:

• Understand the benefits of adopting the Big Picture framework’s iterative integrated strategy-execution methodology
• Understand the principles of brand architecture, core competence, goal setting, customer discipline and measurement and competitive focus
• Understand basic value proposition principles including needs based segmentation, targeting and positioning
• Understand how to integrate fundamental aspects of execution (channels of distribution and communications, product and service alignment, and pricing) to the strategy using the framework.