Our online modules offer video and graphical components and utilize adult curriculum design principles to deliver an engaging learning experience. Each module contains a progressive assessment toolset that levels-up the learner throughout the online course. High-level learning objectives for the Big Picture Fundamentals training include:

- Understand the benefits of adopting the Big Picture framework’s iterative integrated strategy-execution methodology

- Understand the principles of brand architecture, core competence, goal setting, customer discipline and measurement and competitive focus

- Understand basic value proposition principles including needs based segmentation, targeting and positioning

- Understand how to integrate fundamental aspects of execution (channels of distribution and communications, product and service alignment, and pricing) to the strategy using the framework.

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